For the past five years, every other media channel has consistently lost more and more of its viewership to mobile. As a result, the mobile advertising industry is seeing something of a renaissance, with a ...
The mobile advertising industry is in for some big changes. With static media ads rapidly losing ground to more eye-catching and engaging rich media mobile advertisements, advertisers need to re-think what is possible with their ...
When it comes to mobile advertising, context is everything. Who is seeing the ad? Where is it showing up? And what exactly are customers doing when they see it? Remember, unlike broadcast, digital, and print, ...
The mobile advertising industry is growing by leaps and bounds. It doubled in size in 2012, and doubled again in 2013. Join FunMobility CEO Adam Lavine for a live webinar on May 22nd, at 11:00am, ...
Recent reports indicate a global shift away from static banner ads towards rich media mobile advertising. Though initially slow to catch on with mobile marketers due to a reputation for taking too long to load, ...
Mobile media consumption continues to grow at an astonishing rate, and advertisers are scrambling to catch up. A recent report from eMarketer.com cites huge increases in mobile advertising spend year over year, and projects continued ...
Earlier this month in San Francisco, I was privileged to announce with the Mobile Marketing Association a new standard for mobile coupon ads. The Mobile Coupon Ad Unit Standards committee (MOCAUS) is an industry group ...