Mobile Banner Ads Get An Upgrade
Repeatedly, studies cite mobile banner ads as failing in two important ways: they’re too small, and they’re too boring. There is a lot you can do to optimize the design and targeting of a banner ...
Mobile Banner Ad Design Best Practices
Mobile banner ads need to make a very big impression on a fairly small screen, and they need to do it at a glance. Just as a TV director can’t get away with composing sweeping, ...
Should Marketers Think Apps, Not Ads? Probably Not and Here’s Why
Recently an article was published in the Harvard Business Review by Sunil Gupta, the Head of the Marketing Unit at Harvard Business School. Entitled, “FOR MOBILE DEVICES, THINK APPS, NOT ADS“, the article suggested that ...
Click to Call Mobile Marketing Best Practices
Smartphones are first and foremost intended to be used to make calls. Consequently, there are some industries that have mastered the art of click to call mobile marketing–auto industry is one of those–however, they are ...