Successfully leveraging mobile for retail marketing means taking full advantage of thing that makes it unique; mobile’s ability to deliver personal and deeply engaging experiences directly into the customer’s hand. After all, the greatest challenge ...
The secret to a successful mobile marketing campaign is understanding the importance of customer choice. Unlike other marketing channels, mobile content is something customers must actively choose to integrate into their lives. A recent study ...
ExactTarget recently released the results of a study titled 2014 Mobile Behavior Report, conducted between December of 2013 and January 2014. The study tracked mobile user behavior and preferences across different demographics in order to ...
“Success in traditional and social media is based on scale and reach. Mobile success is based on an intimate 1:1 relationship with the individual.” -Michael Becker, Managing Partner & CEO N. America , mCordis By ...
Watch Adam Lavine, Founder and CEO at FunMobility, as he demonstrates the FunMobility Lucky Spinner Promotion, which work with your existing email, mobile web or apps. You will learn how this great tool adds gamification ...