Nobody ever said mobile advertising was easy (okay, technically some jerk probably said it somewhere, but you know what I mean). Design, creation, engagement, landing pages, demographic targeting, geo-targeting, ad placement, publishing, A/B testing, accurate ...
Produce giant Chiquita, named the “Official Fresh Snack of Little League Baseball,” has just released an updated version of their extremely successful mobile app, winner of the 2012 IBM Leader Award for Excellence in Retail ...
Mobile banner ads need to make a very big impression on a fairly small screen, and they need to do it at a glance. Just as a TV director can’t get away with composing sweeping, ...
With mobile advertising on the fast track to becoming a $100 billion a year industry, it’s no secret that brands need to establish a powerful mobile presence. But mobile is so much more than just ...
For the past five years, every other media channel has consistently lost more and more of its viewership to mobile. As a result, the mobile advertising industry is seeing something of a renaissance, with a ...
The mobile advertising industry is in for some big changes. With static media ads rapidly losing ground to more eye-catching and engaging rich media mobile advertisements, advertisers need to re-think what is possible with their ...
The mobile advertising industry is growing by leaps and bounds. It doubled in size in 2012, and doubled again in 2013. Join FunMobility CEO Adam Lavine for a live webinar on May 22nd, at 11:00am, ...
At the 2014 National Hardware Show in Las Vegas, FunMobility VP of Mobile Relationship Management Pat Murphy gave a keynote presentation on how hardware retailers can achieve success through mobile engagement. Click here to view ...