The question of what’s better, mobile web or native app, has been debated ever since Apple released the original iPhone 1G. Initially, native apps were all the rage, in part because of the success of ...
In his book, The Insider’s Guide to Mobile, Tomi T. Ahonen’s describes the three waves of mobile. The first was Communication, second was Content. Now, we have entered the third wave known as ‘Context’, and ...
More than ever, companies are using mobile for maximum impact to drive opt-in growth, engage their audience, lower costs and improve overall audience experience. Unlike other advertising mediums like radio, print, or television, delivering personal ...