How to Coupon Like Bruce Lee: Agile Mobile Marketing

Mobile Coupons Bruce Lee Agile Marketing

Mobile Coupons That Kick Butt

[Related eBook: The Agile Marketer’s Guide to Mobile Coupons]

“If you put water into a cup, it becomes the cup. You put water into a bottle, it becomes the bottle. You put it in a teapot, it becomes the teapot… Be water, my friend.” – Bruce Lee

Everybody knows that Bruce Lee was the greatest. He was never the biggest guy in the room, but he understood the importance of being quick and adaptable in a fight. Those factors are just as important for marketers, especially today. Sure, there will always be a need for “Mega Marketing” campaigns (Super Bowl commercials, billboards in Times Square), but let’s be honest:

Modern consumers don’t digest media one Super Bowl at a time.

Today’s consumers engage with content at a positively insane rate. Social media, email, texts, web browsing, apps, YouTube, search — anyone who wants to keep up with consumer behavior needs to be like Bruce Lee. You need lightweight, adaptable content — “Agile” marketing content — that can be automatically personalized to fit the needs of individual consumers, and instantly published everywhere.

Mobile Coupons Publish Everywhere

Speaking of which: What’s the one thing that consumers carry everywhere?

Answer: Their mobile phones.

That’s why there’s so much hubbub around mobile coupons. It’s why…

  • Mobile coupons average 10x the redemption rate of print coupons.
  • The keynote address at the 2015 Shopper Marketing Expo was all about mobile coupons.
  • A recent Nielsen study found mobile coupons are the #1 factor that sways purchasing decisions.
Mobile Coupons HTML5 Gamification Store Finder Video

HTML5 allows marketers to enhance mobile coupons with gamified experiences, store finders, video, animation, and more

You don’t need an app to deliver fun & engaging coupons.

Thanks to the HTML5 standard, it’s now possible to publish interactive, multimedia coupons, anywhere. Things that were previously a challenge to deliver through the mobile web (animation, videos, games) can now be accessed anywhere you can place a URL.

To use Bruce Lee’s philosophy:

When your audience is on your brand’s website, your coupon becomes the website:

Mobile Coupons Website Agile Mobile Marketing

When your audience is reading an email, your coupon becomes the email:

Mobile Coupons email marketing newsletter

When your audience sees an ad, your coupon becomes the ad:

Mobile Coupons Banner Ads

When your audience gets a text, your coupon becomes the text:

Mobile Coupons Text SMS Marketing

Be like water, my friend.


This post is an excerpt from our free eBook: The Agile Marketer’s Guide to Mobile Coupons. Check it out if you want to learn about the specific new tools and tactics marketers are using to:

  • Dramatically Increase Sales
  • Protect Against Coupon Fraud
  • Collect Bigger & Better Business Intelligence

Learn how top CPG brands, retailers, and QSR restaurants are winning the mobile coupon arms race, with engaging, interactive, & personalized coupons designed for a modern, mobile audience.

Fill out this form to download the full eBook:


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