FunMobility Announces Mobile Shopper Marketing Program for CPG Brands
We’re proud to announce our latest solution for CPG Brand Marketers: a new full-service program, specifically tailored to connect the in-store shopper with branded mobile content at point of purchase.
Here’s a 90-second video outlining the program:
Owning The Shelf
“Store shelves are crowded with competing products, but by integrating a mobile call to action with on-pack, the marketer gains a definite advantage in the last-mile of the race,” said Jin Kim, Director of Business Development.
Produce giant Chiquita and beauty products manufacturer Carol’s Daughter–both early adopters of FunMobility’s Mobile Content Direct program–have already found success using mobile engagement to aid shoppers and drive purchases. Chiquita employed a number of tactics, including custom-printed stickers on bananas, to connect shoppers with a weekly recipe contest designed to drive brand engagement & encourage transactions.
Carol’s Daughter used a set of branching mobile quizzes to provide shoppers with personalized product recommendations specific to their hair & body type, and this additional level of personalization paid off. Quiz-takers were 4.5 times more likely to redeem a mobile coupon for the recommended products, compared to the average shopper.
All Mobile Content Direct experiences are powered by the FunMobility platform, and can be accessed by in-store shoppers a number of different ways, including:
- Text-to-join branded keywords
- Image Recognition
- Easy-to-type, branded URLs
- QR Codes
“Most mobile strategies fixate on awareness; on the very top of the customer journey. This ignores the very real opportunity available in bringing interactive content to the physical point of purchase,” said Adam Lavine, FunMobility CEO and the founding chair of the Mobile Coupon Standards Committee.