The mobile advertising industry is growing by leaps and bounds. It doubled in size in 2012, and doubled again in 2013. Our new guide, 8 Secrets of Mobile Advertising, provides a comprehensive look at the best practices—and some potential pitfalls—of this rapidly-expanding industry.
Targeting Mobile Ads To a Hyper Focused Audience
The eBook covers the many tools and tactics available for effectively reaching your ideal audience, using demographic data and geo-targeting. You'll learn a number of ways that the GPS on people's phones can be used to help your brand target the ideal customer—on both a national and a hyper-local level. Find out how to tell the difference between what an ad provider is promising, and what actually works in the real world.
Blind vs. Premium Mobile Ad Networks
Due to the extreme complexity of how mobile ad networks function, it can be difficult to know for certain that your mobile ad spend is being put to use garnering meaningful impressions on websites and apps appropriate for your brand.
“The advertiser sees a report on an Excel spreadsheet that says, ‘Yeah, these ads ran,’” says Matt Timothy, president of ad-management platform Vindico. “But more than half of them ran without being seen by a human being.”
Learn how to evaluate the different types of mobile ad networks available, and how to ensure you are going with an option that offers transparency and space on brand-safe websites and apps.
Rich Media vs. Static Banner Ads
Though static media has historically dominated the mobile advertising landscape, modern technology is seeing a speedy shift to rich media ad units. You'll learn to evaluate which type of ad is best for your needs, and where the industry at large is headed.
Optimize Click-Through Rates
You'll learn to take advantage of the diverse options available to customize your mobile ads to increase customer engagement. This includes best practices for mobile ad design, which types of ads get the best clicks, and how to ensure your call-to-action is an effective one.
Deliver Rich Post-Click Mobile Engagement
Decide what post-click solution works best for you: Apps, mobile-optimized websites, or FunMobility Mobile Engagement Ad Units. Get side-by-side comparisons evaluating the pros and cons of each option as it relates to mobile ads.
Promote Audience Engagement
Gaining ad impressions is only the first step. Learn how to create dynamic, interactive post-click engagement within your mobile ads themselves, without re-directing the customer away from the content they are browsing. Then find out how you can “stack” these mobile engagement experiences to create a deeper customer experience.
Influence Consumer Action
You will learn techniques to deliver the sort of mobile engagement experience that drives action, participation, and redemption. 8 Secrets to Mobile Advertising Success covers best practices for ad design and personalized promotional offers.
Remarket and re-engage your mobile audience
Mobile ads can pay long-term dividends, if handled correctly. Learn the techniques for building and re-marketing to a loyal SMS opt-in database, and find out how brands can use their analytics to improve campaign performance.