When developing your strategy for advertising to millennials—especially young millennials (born after 1993)—mobile ads should be the core pillar, not an afterthought. While it’s true that consumers of all ages are using mobile as an ...
Mobile video ads are seeing a surge in popularity in the wake of various studies showing markedly improved performance vs. static media ads. izideo reports that 57% of consumers consciously acknowledge that they are more likely ...
FunMobility is proud to announce several key improvements to its mobile advertising platform, incorporating additional functionality and customization features for campaigns, enhanced reporting, and a smoother user interface. Build Your Mobile Loyalty List With Gated ...
It’s a challenge that almost all modern advertisers face: how to collect customer data without coming across as a creepy, nagging, Big Brother-wannabe? We’re living in a brave new world when it comes to data ...
Those who don’t keep up with the latest mobile advertising trends are headed for extinction. A worldwide explosion of mobile ad budgets has sparked a dramatic evolution of technology, standards, and best practices. Consumers of ...
Nobody ever said mobile advertising was easy (okay, technically some jerk probably said it somewhere, but you know what I mean). Design, creation, engagement, landing pages, demographic targeting, geo-targeting, ad placement, publishing, A/B testing, accurate ...
The mobile advertising industry is growing by leaps and bounds. It doubled in size in 2012, and doubled again in 2013. Our new guide, 8 Secrets of Mobile Advertising, provides a comprehensive look at the ...
I’ve said it before, and I’ll say it again: Mobile advertising is pretty darn amazing, and pretty darn underappreciated. Some critics try to give it flack because you can’t advertise on a mobile screen exactly ...