Mobile Coupon Fraud: Meet the Bogeyman Ask any brand or retail marketer what scares them, and one of the top answers will inevitably be “mobile coupon fraud.” Digital marketing channels have opened a lot of ...
Mobile Coupons Stats for Brands and Retailers Coupons have been around for a long time. The first one was released by the Coca Cola company in 1887 — back in the days when heroin was ...
Mobile Coupons That Kick Butt [Related eBook: The Agile Marketer’s Guide to Mobile Coupons] “If you put water into a cup, it becomes the cup. You put water into a bottle, it becomes the bottle. ...
Optimizing Mobile Content for Google Analytics When it comes to mobile-optimized content, the conversation always seems to focus on the user experience: “How does it look? How does it render?” But an effective mobile marketing ...
Mobile Marketing goes to the Movies: The Fast & The Furious Regardless of whether or not you’re a fan of the franchise, you can’t deny the fact that The Fast & The Furious movies know ...
Mobile Shopper Marketing for Retailers – Best Practices These stats have been around long enough that you’ve probably already heard them a dozen times, but in the off-chance that you haven’t: 84% of smartphone owners ...
eBook – Integrate Mobile With Shopper Marketing The average shopper uses their phone in-store for 15 minutes, every visit. And 76% of all purchase decisions are influenced by a mobile device. Reaching and engaging today’s shoppers ...
Hardware Retailers: See Measurable Impact at Point of Sale VIEW THE ON-DEMAND WEBINAR Are your print and direct mail campaigns showing diminishing returns? Are you struggling to bring in younger demographics? Join Pat Murphy, a ...