Put simply, "rich media" refers to ads that actually do something. They expand, they animate, they collect consumer data, drive social share, contain games, provide map directions, photo-editing—you name it. Before long, they might even be able to do THIS.
As I already discussed in this post about how Mobile Rich Media Ads Are Outgunning Traditional Ads, the MMA (Mobile Marketing Association) defines Mobile Rich Media Ads as: “offering streaming video content or animated GIFs within the ad, an audio layer, or any interactive feature set other than basic mobile click-through.”
This obviously opens up a lot of possibilities for the advertiser, but here’s how we do it at FunMobility:
When a consumer clicks on a mobile display ad, the ad expands to fill the screen (rather than re-directing the user out of the app they were enjoying), and delivers fully-interactive rich media engagement. Once the consumer is ready to return to the site or app he or she was browsing, they simply click out of the full screen ad.
Mobile Rich Media Ads Examples: "The Expandables"
Just like their macho cinematic equivalents The Expendables, these expandable mobile rich media ad units—“The Expandables”—can tackle any job, no matter the odds. Here are some examples of the mobile rich media ads you can create, target, and track using the FunMobility Rich Media Advertising Toolbox:
Code Name: Photo Booth Ad Units
3M, ACE Brand Products, and produce giant Chiquita have all employed the FunMobility Photo Booth feature, which leverages the consumers’ mobile camera to promote social sharing with a branded, emotionally-engaging photo editor.
Code Name: Mini-Game Ad Units
These ads leverage touchscreen functionality to extend dwell time and drive brand value. There’s no need to develop and deploy a mobile app or even a responsive mobile website—these interactive, multi-media experiences can be included within the ad unit itself.
Code Name: Promotion Page Ad Units
On click-through, these mobile ads expand into a customizable miniature mobile website. Promotion Pages can be customized to deliver any number of features, including media content offering audio, video, product news, and redeemable mobile coupons.
Code Name: Tap To Call Ad Units
Remember—mobile phones are still technically phones, and as an advertiser you need to take advantage of that. With Tap To Call Ad Units, all the consumer has to do is tap the on-screen button, and they’ll be instantly connected.
Code Name: Instant Survey Ad Units
Reveal trends, preferences, and consumer feedback by polling your audience. Reward customers with promotional offers in return for answering a series of fully-customizable questions about shopping preferences and demographic data—providing you with person-to-person insights.
See more mobile rich media ads examples here.