He gave the Mona Lisa her smile. He set history’s first helicopter in motion. And he inspired a mystery/suspense novel that was read by more or less everyone on earth. But even the great Leonardo Da Vinci himself ...
The great secret to effective mobile advertising—specifically smartphone advertising—is understanding the context in which your consumers are actually using mobile. As I talked about in this earlier post regarding the differences between mobile ads and ...
Mobile video ads are seeing a surge in popularity in the wake of various studies showing markedly improved performance vs. static media ads. izideo reports that 57% of consumers consciously acknowledge that they are more likely ...
One of the main reasons it has taken mobile advertising so long to really take off has been the mindset that marketers merely need to repurpose the same media and techniques that worked on desktop. ...
FunMobility is proud to announce several key improvements to its mobile advertising platform, incorporating additional functionality and customization features for campaigns, enhanced reporting, and a smoother user interface. Build Your Mobile Loyalty List With Gated ...
It’s a challenge that almost all modern advertisers face: how to collect customer data without coming across as a creepy, nagging, Big Brother-wannabe? We’re living in a brave new world when it comes to data ...
We hear it from advertisers all the time: “How do I improve click through rate for mobile ads?” Obviously, when it comes to a process as complicated as mobile advertising, there’s not some magic, fix-all ...
Repeatedly, studies cite mobile banner ads as failing in two important ways: they’re too small, and they’re too boring. There is a lot you can do to optimize the design and targeting of a banner ...